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3. Website statistics terminology and definitions

COMMON DEFINITIONS


First time visitor

Someone who has never visited your website in the past, which is determined by the cookie flags stored in the visitor's browser cache.


Returning visitor

A person who has already visited your website at least once in the past and returns after one or more hours of inactivity.


Unique Visit

A Unique Visit represents a number that combines both - first time and returning visitor counts. Note, that unique visits count does not represent the count of individual visitors. It represents a number of visits by each individual visitor.


Page Load

A Page Load is a term that defines a visitor request to view a certain page. Every time your web page is loaded into the visitor's browser, it's detected by fraudLog as a Page Load, during which fraudLog registers the complete visitor information.


Traffic Sources & Social Engagement

These reports analyze visitor activity for the following:

  • Campaign Visits - visitor activity for any campaigns you may have been using, such as Google AdWords, Microsoft AdCenter or any other campaigns you may have setup under "Campaign Tracker"
  • Search Engines - visitors brought to your website by search engine referrals
  • External Referrers - visitors that found links to your website content on other websites
  • Internal¬†Referrers - pages within the same domain that linked to other pages
  • Direct Access - visits that were initiated by visitors using a bookmark or a direct entry in the browser's address bar
  • Social Networks / Blogs - visitors that found links to your website content on most popular social networks and blogs
  • Social Bookmarking - referrers that pointed to your website's content from Social Bookmarking sites such as StumbleUpon or Delicious
  • Feedburner RSS - traffic referred by Google Feedburner RSS manager

Discrete & Proportional Reporting

  • Discrete - shows a statistical breakdown on an hourly, daily, monthly or yearly basis for visitors' clicks & visit activity
  • Proportional - shows a pie chart representation of visitors activity to proportionally compare the data groups

URL


URL is an abbreviation of Uniform Resource Locator, the global address of documents and other resources on the World Wide Web.


Landing Page


Landing Page is the URL of the page that the visitor has ended up looking at after searching for the relevant content.


No Referrer


This will appear on your logs when the visitor accessed your website either by directly entering your website's URL into the browser's address bar or by using a browser bookmark.


Came From / External Referrers


The Came From report displays individual referring URLs where a visitor clicked on a URL that linked to your content. The report does not include search engines or the interlinking pages within your web site's domain name. However, this report will include any other subdomains within your domain that link to your content.


Traffic Log


The Traffic Log indicates the amount of information that is captured and stored on fraudLog for detailed website visitors' activity. It has a specific database space and doesn't affect or limit the actual counts of your visitors' clicks and visits under Daily Hits reports. Your visitors' clicks and visits are counted regardless of the size of the traffic log.

fraudLog analyzes the raw data in the Traffic Log and presents the information to you in an easy to understand form.


SE Localization


The log analysis of the search engines' geographical referrer breakdown. This is helpful when you would like to know if your website has been indexed internationally and which search engines bring you the most visitors.


Internal Referrers


This log shows a list of pages within your website that refer visitors to other pages.


Most Active


This log shows the most active visitors on your website. With help of this log, you can monitor for abnormal visitor activity, such as high frequency page load, hacking attempts, etc.


Most Frequent


This log reflects the visitors that have returned more frequently than others. Using this log, you can determine if visitors regularly come to your website and if the content is appealing to them.


Visit Depth


This chart will show you how many pages on average each visitor views per each visit. As you optimize your website's navigation and provide more content, you will notice that the visitors will view more pages on your website.


Visits Recurrence


This is a very interesting log that shows how much time passes on average before a visitor returns for more information on your website. It basically reflects your visitor's loyalty. If you update your content on a regular basis, you will notice steadier counts of returning visitors.


IP Tagging


IP tagging is a function that allows you to label your visitors by attaching their IP address to your address book entries. You can specify a full contact information, including phone numbers, location, and even customize their profile icon. Once you have tagged a visitor, your logs will show this person with the information you have specified on the pages like page loads, keywords and visitor list.


Link & Page Tracker


These functions are specific to each project and allow you to collect data about each separate link or page and control visitor access to your content, including specific file downloads.


Campaign Tracker


Allows you to monitor performance of any online campaigns, calculate the costs, conversion amounts and detect fraud activity.


Email IP Tag Invitation


If you do not know an IP address of the person you'd like to watch on your logs, you can use the Email IP Tag Invitation feature under My Contacts/IP Tag section. It allows you tag a person's IP address via an email request.



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